Sky Bet Fined £1m For Failing To Protect Customers
April 6, 2018
The UK Gambling Commission have ordered online gambling firm Sky Bet to pay a penalty of £1m for “failing to protect vulnerable customers”, according to a statement.
Hundreds of customers were found to have been allowed to bet despite having being asked to be excluded. 50,000 more were continuously sent promotional material.
The fine comes after figures were released in November that more than a million customers tried to self-exclude themselves from gambling in 2016.
“This was a serious failure affecting thousands of potentially vulnerable customers and the £1m penalty package should serve as a warning to all gambling businesses,” said the Gambling Commission programme director, Richard Watson.
“Sky Bet reported the issues to us quickly, co-operated with us and has taken this investigation seriously.”
Sky Bet detailed the issue to the UK Gambling Commission on their own accord which prevented an even higher fine.
The gambling firm have also decided to donate £1m to charities for socially responsible failures.
“We want to reassure people that we have not made any profit out of this episode,” said Richard Flint, the Chief Executive of Sky Betting & Gaming. “Since this incident, we have further increased our resources and focus on helping our customers to gamble safely.”
“We have initiated a major TV and online campaign promoting, amongst other things, limits that customers can set to control their own gambling. And we have a team of 60 people monitoring accounts for unusual behaviour.”
888.com were also fined £7.8m for failing to protect their customers in September 2017.
Author: Tom M.
Tom has been creating online content for over 10 years now starting way back as a small, impressionable 16-year-old. Tom mainly writes about sport and gambling, but every now and then also delves into fleshier subjects like politics and psychology. When he was 18 he created HungarianFootball.com and over the last few years he's written on a freelance basis for ESPN, WorldSoccer, Goal.com, among many others.