Broadway Gaming hit with £100,000 fine for breaching regulations

December 12, 2017

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Broadway Gaming Ltd, who own six online casinos and bingo sites, were deemed to have misled the public with adverts relating to their promotions, according to the UK Gambling Commission.

The Advertising Standards Authority ruled that the advert “was misleading as it did not communicate significant conditions associated with the promotion.”

The advert offered “Deposit £10. Play £35” didn’t comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing on the website Butlers Bingo, according to the UKGC.

“The Gambling Commission commenced a regulatory investigation on 6 March 2017 having identified that a number of promotions on websites operated by Broadway were misleading,” read the statement from the UKGC.

“Our investigation found a number of adverts misled consumers by failing to include significant terms.”

broadway gaming limited

The Gambling Commission also found similar failings across all of Broadway Gamings online websites dating back from June 2016 of which Butlers Bingo, Glossy Bingo, Rehab Bingo, Dotty Bingo, Bingo Diamond and Casino of Dreams all fall under the Broadway Gaming Ltd umbrella.

“Broadway has acknowledged its weaknesses and worked with us to avoid a repetition of its failings,” concluded the statement from Broadway.

The penalty enforced by the UK Gambling Commission comes just two weeks on from the UKGC setting out their new three-year strategy to promote fairer and safer gambling. 

Author: Tom M.

Tom has been creating online content for over 10 years now starting way back as a small, impressionable 16-year-old. Tom mainly writes about sport and gambling, but every now and then also delves into fleshier subjects like politics and psychology. When he was 18 he created and over the last few years he's written on a freelance basis for ESPN, WorldSoccer,, among many others.

Twitter @TMortimerFtbl

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